Championing Men’s Health: A Call for Corporates to Support Well-being on International Men’s Day 2024

International Men’s Day (IMD), observed on November 19, has grown into a significant global movement since its inception in 1999, drawing attention to the mental health and well-being of men.
The 2024 Theme: “Men’s Health Champions”
The theme for International Men’s Day 2024, “Men’s Health Champions,” seeks to empower men to prioritize their health and well-being while encouraging others to play an active role in supporting them. The focus is on recognizing men who are advocates for physical and mental health, thereby inspiring others to take similar steps. This theme has particular significance in India, where societal pressures on men to always appear strong and emotionally resilient often prevent them from seeking help when needed.
The goal of “Men’s Health Champions” is to break down the harmful stereotypes surrounding masculinity and encourage both men and women to work together in building a healthier and more open society. Women, alongside male role models, can serve as vital supporters, encouraging men to express vulnerability and seek assistance without fear of judgment.
Supporting Men’s Well-being in India
In India, traditional notions of masculinity can make it difficult for men to discuss mental health issues or seek help. Men are often expected to fulfill roles as financial providers and emotional anchors for their families, leaving little space to admit personal struggles. According to the National Institute of Mental Health (NIMH), men are less likely to seek help for mental health challenges, even though they are at a higher risk for issues such as depression, anxiety, and substance use disorders.
Challenges Indian Organizations Face
1. Cultural Stigma: In India, there is still a cultural stigma surrounding men’s emotional vulnerability. In professional settings, men may fear being perceived as weak if they speak openly about their mental health or seek support.
2. Limited Resources for Men’s Health: Indian organizations often focus on general wellness programs but may lack specific resources tailored to men’s unique mental and emotional health needs. This gap leaves men with few avenues to address their well-being.
3. Demanding Work Environments: The competitive nature of many Indian industries puts immense pressure on men to meet high standards of productivity, which can result in stress, burnout, and other mental health issues. Without proper support structures in place, these challenges often go unnoticed and unaddressed.
Actions Corporates Can Take
1. Foster a Culture of Psychological Safety
Organizations need to create environments where men feel safe expressing their emotions and seeking support without fear of stigma. Encouraging open conversations about mental health and offering confidential counseling services are key steps in this direction. Women can also play a significant role as allies, creating safe spaces for men to talk about their struggles without judgment. Corporates should champion gender-neutral support systems that promote a culture of empathy, understanding, and openness.
2. Develop Tailored Well-being Programs
It is vital to design well-being programs specifically tailored to men’s health challenges. Workshops on emotional intelligence, resilience training, and peer support groups can offer men the tools and spaces they need to confront their issues. Additionally, having male role models share their experiences with mental health challenges can inspire other men to take action. Including women in these initiatives can strengthen the support network, as women often offer emotional insight and compassion, encouraging a more balanced approach to health.
3. Promote Holistic Well-being through Flexibility and Personal Fulfilment
Organizations must move beyond the concept of “work-life balance” to encourage a holistic sense of well-being that includes flexibility, self-care, and personal fulfilment. Offering mental health days, stress reduction techniques, and mindfulness workshops can give men the space to prioritize their well-being. Men should be encouraged to pursue activities that nurture their mental and physical health. Corporates can facilitate this by integrating policies that allow both men and women to thrive, offering support in balancing personal and professional responsibilities.
The Role of Partnership in Championing Men’s Health
Supporting men’s well-being is not a task solely for men. Women, as colleagues, friends, and family members, play a crucial role in challenging outdated gender stereotypes and fostering an environment where men feel comfortable seeking help. Female allies can encourage men to express vulnerability without fear of ridicule, and work alongside them to build supportive environments. Similarly, male role models who champion mental health can inspire other men to step forward, helping create a ripple effect of positive change.
In Conclusion: A Call for Corporates to Act
International Men’s Day 2024, with the theme “Men’s Health Champions,” presents an opportunity for organizations to take meaningful steps toward supporting men’s health. It is time for corporates to recognize the importance of men’s well-being and create spaces that encourage vulnerability, emotional expression, and personal fulfilment.
By fostering a culture of psychological safety, developing tailored well-being programs, and promoting holistic health, corporates can ensure that men feel supported, valued, and empowered to take control of their well-being. With the support of both male and female allies, we can build a more inclusive, healthier workplace for everyone.